| Features | Revised |
| Level | Business |
| Country Of Origin | United States |
| ISBN | 9780133871319 |
| Subject Area | Business & Economics |
| Publisher | Pearson Education |
| Item Length | 9 in |
| Subject | Marketing / General |
| Publication Year | 2015 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 0.3 in |
| Item Weight | 18.6 Oz |
| Item Width | 7.4 in |
| Number Of Pages | 360 Pages |
You will appreciate the revised tone that is more conversational and friendly.
