STRATEGIC BRAND MANAGEMENTBuilding, Measuring and Managing Brand Equity by Kevin Lane Keller Hardcover, 2008Third edition31 x 20.5 [cm] - Condition - cover: good (signs of use & storage)inside: almost like new I COMBINE POSTAGE(or I'll refund postage overpayment) --------------------You may find similar items cheaper, but I am confident of the quality of my items. Each item, whether it's a CD, a LP, a magazine or a book etc., is checked by me personally and unlike massive sellers, I always present a real photo of the item being sold, I try to describe it accurately and you will always get what you buy I ship worldwide but any possible Customs fees / VAT / sales tax is responsibility of the buyer (but be aware that most of the items I send via eBay Global Shipping Programme and therefore shipping cost is out of my hands)
| Returns Accepted | ReturnsNotAccepted |
| Narrative Type | Non-Fiction |
| Publisher | Pearson Education (Us) |
| Subject | Marketing |
| Publication Year | 2007 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Author | Kevin Lane Keller |
| Time Period Manufactured | 2000-2009 |
| Genre | Management |
| Topic | Marketing |
| Country/Region Of Manufacture | United States |
| Item Weight | 1480 g |
| Number Of Pages | 720 Pages |
What stands out about this textbook is the highlighted key terms throughout.
