MARKETING MANAGEMENT VALUE PACKAGE (INCLUDES VIDEO GALLERY: MARKETING MANAGEMENT) (13TH EDITION) By Phil Kotler & Kevin Keller - Hardcover.
| ISBN-10 | 0136064167 |
| ISBN | 9780136064169 |
| Subject Area | Business & Economics |
| Publisher | Prentice Hall PTR |
| Item Length | 11.1 in |
| Subject | Marketing / General |
| Publication Year | 2008 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 1.3 in |
| Item Weight | 64.7 Oz |
| Item Width | 8.8 in |
What stands out about this textbook is the logical flow from basic to advanced ideas.
