| Release Year | 2011 |
| ISBN | 9780132539302 |
| Subject Area | Business & Economics |
| Publisher | Prentice Hall PTR |
| Item Length | 9.1 in |
| Subject | Marketing / General |
| Publication Year | 2011 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 0.5 in |
| Features | Revised |
| Item Weight | 17.3 Oz |
| Item Width | 7.4 in |
| Number Of Pages | 360 Pages |
A nice touch in this textbook is the color-coded sections for different topics.
