This edition ties concepts to real-world decision making and to best practices. MindTap digital resources are available to reinforce your understanding of key marketing strategies. Edition 13th. ISBN 0357718232.
| ISBN-13 | 9780357718230 |
| ISBN | 9780357718230 |
| Publication Year | 2023 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Subject Area | Business & Economics |
| Publisher | Cengage Learning |
| Item Weight | 32.9 Oz |
| Number Of Pages | 352 Pages |
A nice touch in this textbook is the glossary at the back of each chapter.
