| Subject Area | Business & Economics |
| Publication Name | Marketing Management |
| Item Length | 10 in |
| Unit Type | Book |
| Publication Date | 2023-03-23 |
| Language | English |
| Educational Level | College |
| Features | Revised Edition |
| Publisher | Cengage Learning |
| Pages | 352 |
| Publication Year | 2023 |
| Type | Textbook |
| Level | Business |
| Country Of Origin | United States |
| Item Weight | 33.7 Oz |
| Number Of Pages | 352 Pages |
| ISBN | 9780357718230 |
This textbook’s revised edition includes a new preface explaining the changes made.