Cengage MKTG 12: Principles of Marketing Student Ed MindTap PB 2017
| Subject Area | Business & Economics |
| MPN | X0025FM2ZF |
| Publisher | Cengage Learning |
| Subject | Marketing |
| Series | MKTG |
| Publication Year | 2017 |
| Type | Textbook |
| Format | Paperback |
| Language | English |
| Level | Intermediate |
| Number Of Pages | 387 Pages |
What stands out about this textbook is the inclusion of historical context.
