The "Framework for Marketing Management" by Kevin Keller and Philip Kotler (2015) is a comprehensive textbook on marketing principles and strategies. Published by Pearson Education, this trade paperback book covers a range of topics in the field of marketing, making it a valuable resource for students and professionals alike. With a publication year of 2015, the book provides up-to-date insights and information on marketing management, making it a current and relevant addition to any business and economics library.
| Subject Area | Business & Economics |
| Publisher | Pearson Education |
| Item Length | 9 in |
| Subject | Marketing / General |
| Publication Year | 2015 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 0.3 in |
| Item Weight | 18.6 Oz |
| Item Width | 7.4 in |
| ISBN | 9780133871319 |
You will find that this textbook has a clean layout that is easy on the eyes.
