This hardcover copy is in used condition. Corners and edges show wear, but the binding remains intact and secure. Pages are complete and readable. There may be highlighting, notes, or writing inside, typical of a previously owned textbook.
| ISBN | 9780130336293 |
| Subject Area | Business & Economics |
| Publication Name | Marketing Management |
| Publisher | Prentice Hall PTR |
| Item Length | 10.3 in |
| Subject | Marketing / General |
| Publication Year | 2002 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 1.3 in |
| Author | Philip. Kotler |
| Item Weight | 55.5 Oz |
| Item Width | 8.3 in |
| Number Of Pages | 768 Pages |
This textbook is the one I used for my final year project research.