This hardcover illustrated book, titled "Marketing Management 12e" by Philip Kotler and Kevin Lane Keller, is a comprehensive guide to marketing management aimed towards adults and further education. It has 729 pages, measures 11.1in. in length, 8.9in. in width, and 1.3in. in height, with a weight of 68 Oz. Published in 2006 by Pearson Prentice Hall in the United States, it covers topics such as marketing strategies, market research, consumer behavior, and product development. It is suitable for those interested in the field of marketing management and is written in English.
| Return Shipping Will Be Paid By | Buyer |
| All Returns Accepted | Returns Accepted |
| Item Must Be Returned Within | 30 Days |
| Refund Will Be Given As | Money Back |
| Subject Area | Marketing Management |
| Book Title | Marketing Managment12e |
| Item Length | 11.1in. |
| Format | Hardcover |
| Language | English |
| Item Height | 1.3in. |
| Features | not apply |
| Topic | Marketing Management |
| Item Width | 8.9in. |
| Narrative Type | Nonfiction |
| Publisher | Pearson Prentice Hall |
| Intended Audience | Adults |
| Subject | Education |
| Series | Marketing Managment |
| Publication Year | 2006 |
| Type | Illustrated Book |
| Era | 2000s |
| Country | USA |
| Region | North America |
| Author | Philip Kotler |
| Genre | Management |
| Country/Region Of Manufacture | United States |
| Item Weight | 68 Oz |
| Number Of Pages | 729 |
A nice touch is the answer key that explains every practice question.
