| Release Year | 2002 |
| Book Title | Marketing Management |
| ISBN | 9780130336293 |
| Subject Area | Business & Economics |
| Publication Name | Marketing Management |
| Publisher | Prentice Hall PTR |
| Item Length | 10.3 in |
| Subject | Marketing / General |
| Publication Year | 2002 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 1.3 in |
| Author | Philip. Kotler |
| Item Weight | 55.5 Oz |
| Item Width | 8.3 in |
| Number Of Pages | 768 Pages |
What stands out about this textbook is the way each concept is introduced with a question.
