Marketing Management, 15th Edition by Kevin Keller and Philip Kotler is a comprehensive textbook on the subject of marketing. Published by Pearson Education in 2014, this hardcover book contains 832 pages and is tailored for students in the fields of business and economics. With a focus on marketing in general, this edition offers a thorough exploration of various marketing concepts and strategies, making it a valuable resource for those looking to enhance their understanding of the subject. Written in English, this textbook is a must-have for those studying marketing at a higher level.
| ISBN | 9780133856460 |
| Subject Area | Business & Economics |
| Publication Name | Marketing Management |
| Publisher | Pearson Education |
| Item Length | 11 in |
| Subject | Marketing / General |
| Publication Year | 2014 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 1.4 in |
| Item Weight | 68.8 Oz |
| Item Width | 8.7 in |
| Number Of Pages | 832 Pages |
You will find that this textbook includes discussion questions for group work.
