| Item Number | 595 |
| ISBN | 9780133856460 |
| Subject Area | Business & Economics |
| Publication Name | Marketing Management |
| Publisher | Pearson Education |
| Item Length | 11 in |
| Subject | Marketing / General |
| Publication Year | 2014 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 1.4 in |
| Item Weight | 68.8 Oz |
| Item Width | 8.7 in |
| Number Of Pages | 832 Pages |
What stands out about this textbook is the use of analogies to explain concepts.
