Staying current with the rapidly evolving world of marketing, this text reflects the latest theories and practices, ensuring students gain a competitive edge in their field. It reflects the ongoing changes in marketing theory and practice, making it an essential resource for students aiming to stay ahead in this dynamic field.
| Book Title | Marketing Management |
| EAN | 9780133856460 |
| ISBN | 0133856461 |
| Subject Area | Business & Economics |
| Publication Name | Marketing Management |
| Publisher | Pearson Education |
| Item Length | 11 in |
| Subject | Marketing / General |
| Publication Year | 2014 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 1.4 in |
| Item Weight | 68.8 Oz |
| Item Width | 8.7 in |
| Number Of Pages | 832 Pages |
A nice touch in this textbook is the list of common mistakes to avoid.
