Marketing Management by Kevin Keller and Philip Kotler is a comprehensive textbook on marketing, focusing on general principles and strategies relevant to business and economics. Published by Pearson Education in 2014, this hardcover book spans 832 pages and offers insights on marketing management in English language. With a publication year of 2014 and authors who are renowned figures in the field of marketing, this textbook is a valuable resource for students and professionals looking to deepen their understanding of marketing principles and practices.
| Subject Area | Business & Economics |
| Publication Name | Marketing Management |
| EBay Product ID (ePID) | 203520938 |
| Item Length | 11 in |
| Publisher | Pearson Education |
| Subject | Marketing / General |
| Publication Year | 2014 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 1.4 in |
| Author | Kevin Keller |
| Item Width | 8.7 in |
| Item Weight | 68.8 Oz |
| Number Of Pages | 832 Pages |
This textbook covers both theory and hands-on exercises in equal measure.
