Author:Keller, Kevin Lane. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. We all like the idea of saving a bit of cash, so when we found out how many good quality used products are out there - we just had to let you know!
| Book Title | Marketing Management |
| ISBN | 0132102927 |
| EAN | 9780132102926 |
| Date Of Publication | 2011-05-31 |
| Release Title | Marketing Management |
| Artist | Keller, Kevin Lane |
| Subject Area | Business & Economics |
| Publication Name | Marketing Management |
| Publisher | Prentice Hall PTR |
| Item Length | 10.9 in |
| Subject | Marketing / General |
| Publication Year | 2011 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 1.2 in |
| Features | Revised |
| Item Weight | 58.6 Oz |
| Item Width | 8.8 in |
| Number Of Pages | 816 Pages |
This textbook is an affordable alternative to the newer edition.
