Book
| ISBN | 9780256137279 |
| Publication Year | 1994 |
| Series | Marketing Ser. |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Subject Area | Business & Economics |
| Subject | Marketing / General |
| Item Weight | 48.1 Oz |
| Number Of Pages | 864 Pages |
What stands out about this textbook is the attention to diverse cultural examples.