| All Returns Accepted | ReturnsNotAccepted |
| Binding | SOFTCOVER |
| Publication Name | Cengage |
| Item Length | 10.9in |
| Publisher | Cengage Learning |
| Subject | Marketing |
| Edition | 8TH EDITION |
| Publication Year | 2021 |
| Type | Textbook |
| International ISBN | 9789355738486 |
| Contents | SAME as in US edition |
| Format | Paperback |
| Language | English |
| ISBN | 9780357516300 |
| Product Type | INTERNATIONAL EDITION |
| Item Height | 0.8in |
| Author | Bryan w. Hochstein |
| Features | Revised |
| Item Width | 8.6in |
| Item Weight | 43.3 Oz |
| Number Of Pages | 576 Pages |
What stands out about this textbook is the way it simplifies complicated processes.
