Book
| ISBN | 9780357929216 |
| Subject Area | Business & Economics |
| Publication Name | Mktg |
| Publisher | Cengage Learning |
| Item Length | 0.6 in |
| Publication Year | 2024 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 10.7 in |
| Item Weight | 29.7 Oz |
| Item Width | 8.4 in |
| Number Of Pages | 496 Pages |
A nice touch in this textbook is the quick reference cards inside the cover.
