Widely used marketing textbook covering strategy, branding, and market analysis. Ideal for students or professionals in business and marketing. Condition: Good condition. Light wear from normal use. No major damage noted. Please review photos for details.
| Publication Year | 2019 |
| Type | Textbook |
| Format | Paperback |
| Language | English |
| Subject Area | Business & Economics |
| Publication Name | Marketing Management |
| Level | Business |
| Publisher | cerebellum press |
This textbook includes case studies that bring the subject matter to life.
